Guillaume Maarek
Product Manager @Alan
Founder of AZ Stretch
Experience
Product Manager @Alan
Since October 2023
- Working in the Claims Management area. More details coming soon!
CEO & Founder, Product Manager of AZ Stretch
October 2021 - March 2023
- Spearheaded the creation from scratch and successful launch of the first app to offer personalized stretching programs.
- Devised and executed the product vision and strategy, propelling the product roadmap through meticulous definition, documentation, prioritization, and user interviews.
- Conceptualized various mockups and wireframes for the design team, and then wrote specs for the dev team based on user stories gathered.
- Orchestrated a cross-functional team of designers, developers, marketers, and a social media manager, fostering effective communication and synergy.
- Implemented data-driven strategies to optimize the product, leveraging user behavior insights to drive growth and user retention.Results: 10,000+ installs in 7 months, 35% install rate, 2% paying users, reduced drop-off rate by 50% from MVP.
Online Instructor at Udemy
June 2020 - September 2021
- Co-authored a top-selling course on AWS Cloud Practitioner certification, garnering over 150,000 reviews and a 4.7/5 average rating from 800,000 students worldwide.
Digital Marketer at DataCumulus
November 2018 - October 2021
- Cultivated a Mailchimp mailing list of 150,000 subscribers with an average of 28% open rate & 3% click rate.
- Elevated the YouTube channel from 1,000 to 75,000 subscribers, reaching $900 MRR.
- Developed a website, generating 10,000 unique visitors weekly and facilitating email list building.
Interested? Get in touch!
Education
Bachelor of Organizational Sciences, with high honors, 2018-2021 (GPA: 4.0)
Université Paris-Dauphine, PSL
Semester abroad at Universidad Autónoma de Madrid, Spain
Management (HR, Accounting, Strategy, Marketing, Control, Finance, Lean Startup),
Economics (Macroeconomics, Microeconomics),
Quantitative and Digital Sciences (Statistics, Mathematics, Computer Science),
Law (Public, Private, Heritage, Contract),
Social Sciences (Sociology, Political Science, Today's Great Challenges, Disinformation in the Digital Era)
1st year - Bachelor of Mathematics, Informatics, and Economics, 2017-2018
Université Paris-Dauphine, PSL
Linear Algebra, Analysis, Computer Science, Statistics, Microeconomics, Macroeconomics
Certifications & Diplomas
Bootcamp Product Manager, 2023
Noé
See credentialASO with AppTweak, 2023
AppTweak
See credentialMeta Digital Marketing Associate, 2023
Meta
See credentialGoogle Ads Apps, 2023
Google
See credentialApple Search Ads, 2023
Apple
See credentialAWS Certified Cloud Practitioner, 2020
Amazon Web Services (AWS)
See credential
Volunteering & Personal projects
Podcast Host, 2023
Dans Le Dur
Created a podcast discussing personal and professional struggles and strategies for overcoming them.
Coming soon!President, 2019
AFS VSF IDF
Regional and national representation, managing the organization, definition of the objectives, priorities, projects, and calendarMember of the Board of Directors, 2018
AFS VSF IDF
Active participation in the regional decisions makingVolunteer, 2017-2019
AFS VSF IDF
Preparation of future candidates, follow up of present candidates
Languages & Skills
Languages
French (Native tongue)
English (Bilingual)
Spanish (University level)Digital
Mobile App Growth (5/5)
Squarespace (4/5)
MailChimp (4/5)
Product Management (3/5)
ChatGPT (3/5)
About
Passionate about e-learning, entrepreneur, and now a Product Manager 🚀👨💻I began learning and working in Digital Marketing at DataCumulus for three years while pursuing my studies at Dauphine. Later, I delved into AWS and co-authored the best-selling course on Udemy (+800,000 students) to obtain the AWS Cloud Practitioner certification ⭐️.Subsequently, I launched AZ Stretch, the first mobile application to offer personalized stretching programs. The goal is to become "the Freeletics of stretching"! The app is available on iOS & Android in English, French, and Spanish 😉I then trained and specialized in mobile app growth using organic techniques, achieving results without spending a dime 🤑.My latest learning journey is in Product Management. It combines my previous experiences and my desire to identify problems, and provide solutions, all while working with an inspiring and dynamic team 🔥.I love playing padel, basketball, cooking, and meditating in my spare time! I also adore traveling and have lived in the following countries so far: 🇫🇷, 🇺🇸 & 🇪🇸.
Contact